WorkPuzzle

More on Grit: Sir Isaac Newton’s 22-year Epiphany

About six months ago, Dave wrote a couple of articles on the topic of “grit.”  We received a lot of feedback on this topic from our clients who are regular readers of WorkPuzzle.  It seems to be a topic that intrigues many of us.

Earlier this month, the topic also caught the attention of the Boston Globe.  Jonah Lehrer wrote a lengthy Sunday morning feature on the topic.  Over the next couple of days, I’m going to highlight a few ideas from Lehrer’s article to help us gain a better understanding of this important topic.

“It’s the single most famous story of scientific discovery:  In 1666, Isaac Newton was walking in his garden outside Cambridge, England - he was avoiding the city because of the plague - when he saw an apple fall from a tree.  The fruit fell straight to the earth, as if tugged by an invisible force.  (Subsequent versions of the story had the apple hitting Newton on the head.)  This mundane observation led Newton to devise the concept of universal gravitation, which explained everything from the falling apple to the orbit of the moon.

There is something appealing about such narratives.  They reduce the scientific process to a sudden epiphany:  There is no sweat or toil, just a new idea, produced by a genius.  Everybody knows that things fall - it took Newton to explain why.

Unfortunately, the story of the apple is almost certainly false; Voltaire probably made it up.  Even if Newton started thinking about gravity in 1666, it took him years of painstaking work before he understood it.  He filled entire vellum notebooks with his scribbles and spent weeks recording the exact movements of a pendulum.  (It made, on average, 1,512 ticks per hour.)  The discovery of gravity, in other words, wasn’t a flash of insight - it required decades of effort, which is one of the reasons Newton didn’t publish his theory until 1687, in the ‘Principia.’

Although biographers have long celebrated Newton’s intellect - he also pioneered calculus - it’s clear that his achievements aren’t solely a byproduct of his piercing intelligence.  Newton also had an astonishing ability to persist in the face of obstacles, to stick with the same stubborn mystery - why did the apple fall, but the moon remain in the sky? - until he found the answer.”

Notice the time it took Newton to figure out the scientific Law of Gravity — 22 years!  Was Newton willing to work hard?  Of course he was.  But, grit isn’t simply about a willingness to work hard.  It’s about setting a specific long-term goal and doing whatever it takes until the goal has been reached.  It’s always much easier to give up, but people with grit keep going, despite the hardships and obstacles they encounter.

If you’re a hiring manager, this is an important topic to consider when interviewing.  Ask questions that help you learn if a person has displayed a Newtonian stick-to-itiveness in their past jobs or life experiences.  These are the people who are most likely to display the same traits on your team.

If you have the responsibility for coaching those in your group, consider using Newton’s story in an upcoming coaching session.  We all need inspiration to set goals and stick to them.  When we see that the most successful people in history used this formula, it renews our resolve to follow the same path. 

Why Can't I Shake Anyone Loose Right Now? - Part 2

Yesterday, we discussed the psychological response candidates experience when the economy is unstable.  As previously mentioned, if prospective candidates are in established job situations during a recession, there is a tendency for them to pull back and act conservatively.  This explains why our real estate client is having a difficult time “shaking people loose” from his competitors while the market is in such disarray.

This will remain the reality of recruiting until the economy starts to recover.  As the recovery starts, there will be signs of life that appear in the labor market.  Lou Adler offers further insight into this topic in his recent article:

“As hiring 'green shoots' appear, those who are the most fed up with their current jobs (the least satisfied) will begin to pursue other opportunities.  As these people leave, companies will fill these empty seats, most likely with others, currently fully employed.  Soon these trickles of churn will turn into significant streams of turnover that will be measured in the national labor statistics.  This spike in turnover is an early indicator of an economic recovery.”

There are two sides to the market recovery coin:  The first side is the advantage that can be gained from the renewed energy people will feel as the recession ends. This sense of hope will result in candidates, once again, willing to consider new opportunities.  For some candidates, there is also a sense of throwing off the weight of an organization that has not met their needs beyond stability.

The time to prepare for the upcoming churn is now.  Do you have systems in place to engage people who are willing to talk about new opportunities?  As a hiring manager, are you holding yourself accountable to completing the tasks that are known to produce results?  Are you able to articulate the benefits of being part of your team during a period of recovery?

The flip side of the recovery coin is retention-- the employment churn will run both ways.  If there is penned up angst in other organizations that will soon be released, it’s foolish to believe that there is not some penned up dissatisfaction in your own organization.
  
Now is the time to address these issues as well.  Have you spent time talking with your existing team about what frustrates them in their current situation?  While you may not be able to currently dedicate a lot of resources to solve some of the problems, do your employees know that you have identified the most important issues and have a plan for resolving these issues once resources start to flow again?
 
While we all want to take advantage of Maslow’s Principle of Self-Actualization, it can also be the force that causes your existing organization to suffer.  Don’t miss the opportunity to prepare for the changes that will be here sooner than you expect.

Recruiting Is Like Dating

A year and a half ago, I wrote a newsletter article on this subject and received some very positive responses from managers who had tried the approach.  One manager claimed that it was what finally hooked an agent who she had been trying to recruit for years.  Instead of "trying to recruit" like "trying to pick someone up," she simply took the agent out for a glass of wine and listened-- That was it!  The agent called the next day to join her company.

So, I think it would be beneficial to revisit the content of that original letter.  By the way, no matter what business you are in, if you influence people in any way, you can benefit from the following information:

The basics:

Building a pipeline of agent candidates, or recruits of any type, is similar to building a sphere of influence.  You cannot rely on luck or one-time conversations.  You must build rapport with consistent follow-up and lots of attention.

What people need:

Just like people need air to breathe and food to eat, they need acknowledgement and attunement to become attached to a company.  Attunement means “to adjust or accustom your response to become receptive or responsive to someone else.”

For those of you who have ever dated... How many of you like to hear your date drone on and on about themselves without wanting to know anything about you?  We all know that this is a very bad sign.  It really means that the person desires a relationship for the purpose of meeting their own needs, and cares very little about meeting yours. 

Being attuned means that you are interested and curious about the given person.  Being attuned helps build attachment, and attachment leads to hiring and thus, commitment to your organization.

What happens when you treat a person like an object? 

Treating people like an object is never a good idea. People have a sixth sense about this.  If you are interviewing and coaching a person who is fairly desperate for a job, he/she might put up with it for awhile.  But, sooner or later, frustration will set in and he/she will want to leave.  You see, they know that you have no interest in them beyond what they are generating for you and your organization.  BUSTED! – They’ll take the first opportunity to leave.

Solution:

First, examine yourself:  Do you treat those who work for you as objects?  Or, do they know that you are genuinely interested in their growth for their sake, as well as the company's?  If you’re unsure, ask a few people you trust who will give you an honest answer. If you do have this tendency, there is a very simple rule of thumb to apply in every interaction:  Following the tried and true "Golden Rule," ask yourself, “How would I like to be treated if I were in their shoes?” 

Additionally, remember that impatience is the fruit of pride.  Most of us would like others to be patient; We’d like them to be interested in our strengths and how we use them daily; we’d like them to be curious about us as people who have lives outside of the office.

If you want to build an environment of attachment and performance, you need to seriously consider how to shape your own strengths around the above solution.  The challenge is keeping it up after the dating, and during the marriage.

Facebook Is Going Gray - Part 2

As the demographics of Facebook skew towards an older crowd, will the catalyst that allows businesses to better engage the Facebook masses change?  There are some people who think so.

Jefferson Graham wrote an article in USA Today last week that highlights two ways that businesses are now engaging customers via Facebook.

1.  Fan Pages - Fan pages are free Facebook sites that allow a Facebook user to “follow” a company.  Originally, these pages were created for celebrities (ex. You can identify yourself as a fan of Shaquille O'Neal), but companies soon joined suit and created their own fan pages. 

Some small businesses have had success with these pages.  Graham highlights a nightclub in Hermosa Beach, CA that has a “fan base” of 650 Facebook users.  The nightclub sends its fans frequent information regarding specials, discounts, and events.

However, while there are more than 100,000 small business fan pages on Facebook, not many companies are successful at using this method to promote business, (although the article does highlight several exceptions).  The common thread for success with this strategy is consistently offering something of value to the end user.  If you expect people to engage with your business out of goodwill or to gain a sense of community, you’ll be disappointed.  It’s like feeding a stray cat...If you continue to feed it, it’ll stick around. 

2.  Targeted Advertising - This is where it gets interesting.  Graham reports:

“Advertisers can now choose pay-per-click ads similar to Google's auction-based ad program, bidding on words and paying when someone clicks on their ad, or traditional ads based on 'impressions,' or the number of times an ad is presented.”

That’s not too exciting in and of itself, but think about the information Facebook has about its users—much more than Google could produce in a random internet search.  

“Marketers increasingly are gravitating to Facebook because they can advertise to a targeted audience, says Emily Riley, an analyst at Forrester Research.  She says marketers can pick and choose consumers based on public information they share on their Facebook profiles, such as the city they live in, the college they attended, their group affiliations and their fan pages.

‘You can literally find a book lover in New York who is a fan of Stephen King,’ says Riley. ‘That is gold for a local book seller.  Brides tell their friends they're engaged, and wedding vendors can run ads specifically targeted to them.’”

This type of targeting is remarkable (and a little scary), but must be applied correctly if it is going to benefit a given business.  The types of products and services that are easily promotable in Facebook are those which are transactional in nature.  More specifically...the things that you can buy over the internet after viewing an advertisement.

This is where the demographic changes will have the largest impact.  Older users are able to buy a much wider range of products and services, and they have more money to spend.  Also, they feel less awkward about buying things within the framework of a social network.  After all, they did not get involved in Facebook for the same reasons younger people got involved.  Therefore, they will not feel the same level of annoyance when someone tries to market to them.

Where does this leave the hiring manager or recruiter who is trying to leverage the power of Facebook in their business?  With regard to soliciting candidates, it would be difficult to apply either of the two previously mentioned methods of engaging Facebook users... However, social networks are a natural support to traditional word-of-mouth marketing.  This will continue.  But, unfortunately, marketing on a large scale basis to candidates via this channel will probably remain uncomfortable and expensive.

Facebook Is Going Gray

Over the last couple of years, there has been a large number of marketers, business owners, and even recruiting professionals, who have been trying to figure out how to leverage social networks to their advantage. 

It’s been an awkward exercise.  Business professionals are attempting to take a tool that was created (and became wildly popular) for a specific purpose, and manipulate it in a way that will produce a result that is much more self-serving.  The participants in these social networks sense this, and often turn a deaf ear to these sorts of efforts.

However, change may be on the horizon... Not because the young people in these social networks have suddenly become tolerant of marketing messages, but because the make-up of the networks is changing.  Take a look at what the San Francisco Chronicle reported last week:

“Long a hangout for college students, the social-networking giant has morphed into a virtual parlor for the middle-aged, according to a new study.

People 35 to 54 are now the biggest age group on the Web site, accounting for 28.2 percent of all U.S. users as of July, according to iStrategyLabs, an online marketing firm.  Following close behind are 24- to 34-year-olds, who represent 25.2 percent of users.

The 18-to-24 age group accounted for 25.1 percent of users, down from 40.8 percent in January, the study found.  Those 17 and under made up 9.8 percent of the Web site's users, down from 13.5 percent.”

The shift in populations using these networks is remarkable.  Notice the research documents this change has happened “since January.”  On the surface, it would appear that there has been a major exodus of young people from the network, but this is not the case.

“The findings reflect a major evolution at Facebook, which until January was dominated by young adults, some of whom famously festoon their profiles with photos of beer bashes and belly buttons.  Although their numbers continue to grow on the service, younger users have been overtaken by their seniors, who are joining at a faster rate.

Since January, the number of new users between ages 35 to 54 grew 190 percent, to 20.2 million, according to the study.  New users 55 and older grew 590 percent, to 5.9 million.”

Tomorrow, I’ll share some more regarding how businesses are already using this shift to their advantage... It doesn’t take long for people to innovate on these types of changes.  In the meantime, don’t be afraid to invite your parents to be your friend on Facebook - It may not be long until they’re showing you how this social networking thing is done!

Today's Hires May Be Tomorrow's Leaders

There are many companies across the country that, given the state of the economy, are choosing to postpone hiring new talent at this time.  I sincerely believe this to be a grave mistake.

Here is why: 

When times are good, the best talent is already heavily engaged in their careers. They are the ones leading the charge in innovation and growth among their industries.  It is very difficult to dislodge these high performers during periods of growth.  Although you can always count on a certain amount of good people at any point in time, as there are always people who are languishing, many of those you are able to dislodge during good times are those looking to make an easy buck.

Look around your office... I know for a fact that some of your top producers and best managers came on board during the tough times of 1979 to 1984.  They were the few who said, “Of course I’m going sell homes with mortgages of 15% interest rates!”  Many of them are your leaders now.

In tough times people are shaken to their core.  The wisest and healthiest people, reexamine their lives, their values, and their vocation.  It's during these times that people question the trust they had in what they thought was "stability,” and entertain the possibilities for change.  You likely did this at some point yourself, before entering your current position.

It's during this period of “reexamining” where you can most effectively dislodge the best talent from their current occupation and get them to mindfully consider working for you.

These people will be the innovators of tomorrow's real estate industry.  They will twitter their way to selling homes in ways we can’t even imagine.  Don’t waste this period of time in history.  Your next wave of talent is out there, just waiting to be discovered...

Relationship Farming

Whether you manage, recruit, or sell, there is nothing more important than your ongoing task of building relationships. 

My 24 year-old son, who is a an account manager at a Seattle radio station, recently sent me a very  good article.  The article, Relationship Farming Starts With Creating A "Wow" Experience, helps remind us all of the importance of relationship building through the analogy of farming.

Terry Brock , president of Orlando, Florida based Achievement Systems says:

"Building quality, profitable relationships in business is much like farming, or what I call relationship farming.

Like the farmer who keeps us all alive, you have to study the soil (know what is happening in the world and environment of your customers), plant the seeds (send your message in a positive, respectful way), nurture the plants (provide continued benefits), allow for ample moisture and fertilizer (keep providing what the customer needs) and be around for harvest (have systems in place to process sales).

Then when all the work is finished, it is time to begin for next year.

But how do you keep those wonderful, delightful people who pay our bills (call them customers, clients, members, guests — whatever) happy?

Keep creating experiences that make customers say 'wow' when they deal with you.

See customers’ experiences from their point of view.  What do they have to deal with in your business?  In the market you serve, what are the major problems people encounter?  Why are they buying from you?  What problems are they seeking to solve?

Once you’ve nailed that very important first part, you want to sit down with your people and lay out your plans.

Find out where you can make experiences pleasant and easy for customers.  What can you do to ease their pain?  What can you do in your business to create that wow experience?  Here are a few ideas to get you started and to use as a check-up on what you’re doing now:

• See the world through your customers’ eyes.  What is causing them pain?  Where are they hurting?  What can you do to help relieve the pain?

Don’t just assume you know, talk with them and listen.  Find out from them what is going on and what they want solved.

• Do the hard work of thinking.  Yes, it is hard work as you struggle with options.

• Provide important extras.  Find key areas that add that wonderful new dimension that brings a smile.  Not so much huge, expensive additions but little, important-to-the-customer touches that keep bringing them back.

• Automate as much as possible.  Make the systems around your business fine-tuned and bullet-proof.  Yes, use technology but think in terms of systems and developing better systems all the time.

• Constantly review and revisit what you’re doing on how to tweak and make it even better.  Be so focused on their problems that they would complain if you weren’t around to help them!

Make it your goal to become indispensable in the minds of your customers.  That is what relationship farming requires and that is the benefit for your long-term business."

Have you ever noticed what the common denominator is with articles (like this one) that resonate with what we know to be important?  It's that they always represent the "right thing to do."

Finding Peace

As the saying goes... "If you don't stand for something you'll fall for anything."  If your position requires you to lead and coach others, I guarantee that those you mentor know whether you stand for something, and their willingness to follow your lead will be determined by this.  Here is one great example, with lessons you can build a life around: 

Northern State University men’s basketball coach, Don Meyer, was presented the ESPY Jimmy V Award 2009 for Perseverance.  You may not know him, but all the great coaches in College Basketball do.  He's been at it for 38 years.  His story is incredible, and his acceptance speech, impressive and memorable.

Meyer is the third recipient of the JIMMY V Award.  The honor is presented to a personality within the world of sports who, due to sheer zeal and perseverance, has achieved success in their respective field after having overcome immense obstacles.

The award was presented to Meyer in an effort to honor the determination he displayed after sustaining life-threatening injuries following a car crash last September.  The accident almost killed Meyer.  Somehow he survived, but was inflicted with critical injuries.  Amidst the numerous surgeries to revive him, doctors discovered that Meyer’s intestines and liver were infected with cancer.  This was another blow that he had to courageously face, while still recovering from the post accident trauma.

Meyer spent 55 days in the hospital, undergoing the recovery phase, and lost part of his leg as a result of the ordeal.  It was his sheer will that kept him going day after day.

In his acceptance speech, he described the long-standing foundational values that lead one to this kind of determination:

For example, he explained that from the very start, he instills in his team the following "F" words:  Faith.  Family.  Friends.  He went into how each one of these was a critical factor to his healing and fortitude.

He also teaches his players something that John Wooden taught him: 

"Don't whine.  Don't complain.  Don't make excuses."

And finally, he summed up his experience with these words: 

"I've learned from this Odyssey that peace is not the absence of troubles, trials and torment, but the calm in the midst of them."

This kind of living, remarkably, provided Coach Meyer with the resources and dedication to get back to work in time for basketball season.  He coached from a wheelchair.  Can you imagine how his players must have listened and followed his direction?  

A reminder to all of us:  Great Coaching takes living your values when it really counts...

Tapping the Passion of a New Hire

Many believe that there is a major shift happening in the business landscape.  There are significant, long-term forces that are shaping the way businesses are able to produce returns.  As the recession lingers on, there is a growing consensus that “business as usual” may never return.

Does that mean that the recession will last forever?  Of course not.  But it does mean that the way businesses bounced back after a recession in the past will not likely repeat itself.  More specifically, the previous employment options enjoyed by many may be gone for good.

Last week, I alerted you to a series of articles (1, 2) that Harvard Business Review recently published on leadership in the workforce following the September 2008 financial crisis and ensuing recession.  In an article titled, The Big Shift, the authors make the point that traditional business measurements no longer capture the challenges and opportunities for companies.  This is occuring due to fundamental shifts in how businesses contribute to the economy. 

This is all pretty heady stuff, and some of it is quite interesting.  I’m not sure anyone can fully understand or predict what is going to happen, but it is fascinating to pour through all the ideas and theories.

What does all of this have to do with you?  If you’re a recruiter or hiring manager, you’re going to see the effects of this shift in your candidates, new hires, and existing employees.  Individuals may not have a full understanding of what is happening, but they can sense changes in the air, and that will impact their behavior.

As individuals attempt to process these changes, one of the early symptoms to look for is passion.  There are two important trends in this area worth noting:

1.  Talented workers are passionate about control:

“Self-employed people are more than twice as likely to be passionate about their work as those who work for firms, according to a survey we conducted.  This suggests a potential red flag for institutional leaders—companies appear to have difficulty holding on to passionate workers.”

If you’re not able to offer candidates at least some level of autonomy in their new position, you’re at a disadvantage.  It is difficult for people to concentrate on the grand vision of the company when the ground is shifting under their feet.  Giving them something small and contained that they can control may be much more appealing. 

2.  Talented workers are passionate about working with other high-quality people:

“The initial findings from our research indicate a correlation between the rapidly growing use of social media and the increasing knowledge that flows between organizations.  Worker passion also appears to be an important amplifier:  When people are engaged in their work and pushing the performance envelope, they seek ways to connect with others who share their passion and who can help them get better faster.”

The principle here is pretty simple:  If you want to tap the passion of a talented new hire, put them around the highest quality people possible.  Shielding your existing best performers from involvement with newly hired employees is a mistake.  You’ll not only fail to engage the passion of the new employee, but you’ll miss an opportunity to rekindle the passion of your top performers.

Making an effort to tap the passion of your candidates and employees will always produce a return, regardless of which direction the business landscape shifts...

Finding Your Inner Loser: Debunking Positive Thought

If you are responsible for coaching those on your team, you may be hurting their chances for success by encouraging them to think positively.  This revelation is completely opposite from what the self-help industry would suggests.  New research, however, claims that the “power of positive thinking” pontificators may be on the wrong track...

In a recent article in Time Magazine, John Cloud highlights the following research:

“Is there power in positive thinking?  A study just published in the journal Psychological Science says trying to get people to think more positively can actually have the opposite effect:  it can simply highlight how unhappy they are.

The study's authors, Joanne Wood and John Lee of the University of Waterloo and Elaine Perunovic of the University of New Brunswick, begin with a common-sense proposition:  when people hear something they don't believe, they are not only often skeptical but adhere even more strongly to their original position…  [This is true because] many of us are reluctant to revise our self-judgment, especially for the better.

In 1994, the Journal of Personality and Social Psychology published a paper showing that when people get feedback that they believe is overly positive, they actually feel worse, not better.  If you try to tell your dim friend that he has the potential of an Einstein, he won't think he's any smarter; he will probably just disbelieve your contradictory theory, hew more closely to his own self-assessment and, in the end, feel even dumber.”

As a coach, your job is to help people understand their legitimate strengths.  Everyone has strengths, but many people have a difficult time recognizing and implementing them successfully.  Much of your work should be focused in this area.  When you do spend time on weaknesses, show how these deficiencies can be shored up by others.  Nobody is perfect, but in a team environment we all compensate for each other in some way or another. 

This principle is difficult to remember when coaching someone.  We’re all too eager to provide encouragement, concentrate on the positive, and highlight what’s going right.  But, however well-intended, telling a person something that is not true, or choosing to focus only on the positive, typically backfires.  Think about all the great professional coaches we all hold in high esteem... Lou Pinella, Mike Holmgren, Billy Martin, Bobby Knight.... are they known only for their positive strokes?  Not so much.  
 
The correct formula for improvement is to teach those on your team to better utilize their strengths and become more mindful of their weaknesses.  As John Cloud puts it, "Mindfulness...can teach people to put their shortcomings into a larger, more realistic perspective.  Call it the power of negative thinking."