As you know, we’ve spent the month of September exploring the impact that social media is having on the real estate industry.  Most of our thoughts have been pointed at recruiting and the potential that exists for those who become proficient inside this new paradigm.

During these discussions, we’ve hinted that Tidemark was in the process of developing some new tools to help our clients and other leaders in the real estate industry make an impact in the world of social media.

Today, we’re proud to announce the pre-launch of “RecruitingSocial.”  Like HiringCenter and TalentPipeline (the other products Tidemark offers), RecruitingSocial has been designed specifically for the real estate industry and will focus on helping managers become proficient in the use of social media for recruiting and other business purposes.

At this point, our intentions are only being revealed to WorkPuzzle readers.  The public launch of RecruitingSocial will not occur until later this month.

We’re offering a pre-launch among WorkPuzzle readers because many of you have had a hand is shaping this product.  I won’t go into detail, but we’ve been in numerous meetings and online conversations where we hear things like, “Can you guys help us with social media?” or “Why don’t you guys develop something that is in alignment with social media.” or “We like what HiringCenter does, but aren’t we missing a big part of where candidates spend their time?” etc…  We can’t promise that we’ve addressed every issue that has been brought up, but we have listened to much of your input.

So, first of all, thank you for urging us to go down this path and trusting us with your thoughts and insights.  In return for your efforts, we’d like to spend the next couple of weeks discussing what we’ve created and how RecruitingSocial can have an impact on your organization.  Also, we have some fun in store for you along the way.

More to come in upcoming WorkPuzzle discussions…

Editor's Note: This article was written by Ben Hess. Ben is the Founding Partner and Managing Director of Tidemark, Inc. and a regular contributor to WorkPuzzle. Comments or questions are welcome. If you're an email subscriber, reply to this WorkPuzzle email. If you read the blog directly from the web, you can click the "comments" link below.