Today I will continue to discuss the psychology of persuasion with a focus on something we can all relate to: reciprocity.

When someone invites us over for dinner, we may bring a bottle of wine. When someone gives us a gift, we send them a thank you note. As humans, we have a seemingly innate need to reciprocate when someone does us a favor.

In fact, studies have shown that the generosity of one person can have a direct impact on the response of another.

So how can you use this in your recruitment and the retention of excellent employees?

Listen to today’s podcast  to find out how generosity and acts of kindness can help build a great team

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