Last week, I shared a hiking experience I had with two of my teenage sons.  Toward the end of the discussion, I mentioned that I gained some unexpected recruiting insight from the experience.
 
The insight came on the heels of an article I read the week prior in CNBC.  The article discusses the fact that many employees are starting to give up on corporate America, and are making the decision to strike out on their own.  Here is a short excerpt:

“With the U.S. unemployment rate at 9.1 percent as of July 31 and a fragile economic recovery underway, many workers feel they are left with no choice but to take their careers into their own hands.
 
Employees are bidding farewell to corporate America in the hope of finding a more secure, or at least fulfilling, future.  They are reinventing themselves by starting their own companies or by pursuing long-put-off dreams that include creative or charitable endeavors.
 
While it might seem like a bold move, countless workers believe the abundance of uncertainty in today’s job market mitigates the fear factor.”

I’ve read 10 to 15 articles like this in the last couple of years.  Most of them (this one included) contain a few anecdotal stories about frustrated individuals who have a passion to strike out on their own. 
 
Does this mean there is some significant new trend toward corporate employees starting their own businesses?  I don’t think so… This is a frequent topic in business publications, which tells me there is always a group of individuals in our society who feel a strong desire to own a business.  From various sources I’ve read, there are usually about six million people per year who start small businesses.  I would bet that many of the individuals who have this desire would be great candidates for the real estate industry. 

So, back to last week's hike…  As we were hiking the last mile toward the lake that was going to be our final destination, we came across a number of obstacles along the trail.  The previous winter, there was apparently a severe windstorm that blew down a number of trees.  Over this part of the trail, there were about a dozen “blow-downs” that obstructed the path.  Hiking into one of these lakes is hard enough, but climbing over large tree trunks, crawling on your hands and knees through brush, and even holding some of your gear in your teeth so that your hands are free to grab branches (all with a 30 pound pack on your back), makes it all the more difficult.  
 
As we crossed over the fifth or sixth obstruction on the trail, my son Camden said, “I’m sure glad I was not the guy who explored this area for the first time.  Can you imagine how hard it would be if there was no trail to follow?  It would be like constantly going over these blow-downs!”
 
If you think about it, this is exactly how most people feel when they start a business.  It’s like forging a trail though a forest for the first time.  It takes lots of energy, perseverance, and luck to be successful.  This is why more than 50% of new businesses fail in the first year.
 
So, what do you have to offer the six million people who want to venture out each year and start a small business?  
 
Quite simply—a trail.
 
Your company has explored an area of business, found some great destinations, and built a trail for others to follow.  If a person is willing to make a commitment to follow the trail, they have a much higher chance at success than venturing out on their own.
 
Keep in mind, embarking on a 13-mile hike and climbing 2,000 feet in elevation is not for everyone.  In fact, there is a large portion of the population who would fail to accomplish this, whether they follow a  trail or not.  But, there are some individuals who are physically fit, motivated, and willing to make the necessary sacrifices to reach the destination.  For those people, the trail is often what makes the difference between success and failure.
 
Finally, as you’re talking to candidates, let them know there are more obstacles on the trail in recent years than there used to be.  It’s nobody's fault—sometimes trees blow down and make things more difficult.  Eventually, the park rangers will come and clear the trail with chainsaws and the path will once again be clear.  

The real estate industry has faced some difficult circumstances in recent years that have made everyone’s job more difficult.  It won't always be that way, but acknowledging the current realities is important.
 
While my sons and I were on the trail to the lake, we met a group of hikers who were on their way back.  They warned us about the blow-downs and told us it would be slow-going for the last mile.  Then they said something really important…"It is tough to get into the lake, but the fishing is incredible."  At that point, you couldn’t have kept us out.
 
Hope of success, plus a trail, are the best things you can offer to someone facing the prospects of blazing their own trail…. 

Editor's Note:  This article was written by Ben Hess.  Ben is the Founding Partner and Managing Director of Tidemark, Inc. and a regular contributor to WorkPuzzle.  Comments or questions are welcome.  If you're an email subscriber, reply to this WorkPuzzle email.  If you read the blog directly from the web, you can click the "comments" link below.