Unless you’ve been vacationing on a remote island with no contact with the outside world, you’ve no doubt heard about the bizarre behavior of Steven Slater last week.  He is the now infamous Jet Blue flight attendant who decided to grab two beers and take the short cut home from work.  (If you need a quick refresher on what happened, here is a quick video:  http://www.youtube.com/watch?v=0mNRhlrBqOc )

“And as is the case with anyone who stumbles upon sudden infamy in the digital age, Slater has been the subject of much discussion in the past week.  As David Allan Coe advocated in song, he took that job and shoved it.  Here’s a random sampling of reactions from around the Web:

• Gawker’s Maureen O’Connor labeled him a ‘hero’ for ‘doing that which everyone who has traveled by airplane dreams.’  She added, ‘Unfortunately, his heroism may result in criminal mischief and trespassing charges.’
• New York magazine’s Chris Rovzar predicted that hero status for Slater is imminent:  ‘You know, it’s amazing you don’t read stories like this more frequently.  You’d assume that, just as passengers periodically go berserk, so would flight attendants.  Prediction:  This guy becomes some sort of folk hero.’
• The New York Daily News’ Joanna Molloy sympathized with Slater’s plight, which she thinks is ‘part of the frustration all over the country as employees take pay cuts and have to do double the workload as they take on the responsibilities of their laid-off co-workers.’
• The Awl’s Alex Balk is ready to raise a glass in celebration of Slater, writing, ‘I think even the most airline-phobic among us can sort of look at his great escape and offer a silent cheer.’
• In a recent issue of the New Yorker, essayist David Sedaris wrote about air travel and the tendency for humans to behave at their worst on planes and in airports.  ‘We’re forever blaming the airline industry for turning us into monsters,’ Sedaris wrote.  ‘But what if this is who we truly are, and the airport’s just a forum that allows us to be our real selves, not just hateful but gloriously so?’ “

(To read the summary with all the links to the original articles, please visit:  http://news.yahoo.com/s/yblog_upshot/20100810/bs_yblog_upshot/rogue-jetblue-flight-attendant-being-hailed-as-a-modern-american-working-class-hero )

Why is it that so many people have connected with Slater’s outburst?  As I’ve read the articles mentioned above and others, the consensus seems to be that there are many employees who are very frustrated with their jobs.  While most individuals cannot afford to abandon their posts like Slater did, they can cheer on someone who publically demonstrated the angst they feel every day.

Digging deeper…it appears the frustration is most intense in the service industries (i.e. those jobs that involve directly serving the public).  In the U.S, there are a total of 150 million people with jobs, and 107 million of these individuals work in the service industry.  That’s a huge amount of collective frustration and it’s not hard to see why it occasionally bubbles over into the media when a focal point presents itself.

So, what can you learn from Slater’s tantrum to increase your recruiting effectiveness?  Here are some quick thoughts:

1. Connect with the Frustration People Feel in Their Jobs.  As you know, change is painful.  People do not make changes in their employment status unless the change of remaining in their current situation exceeds the pain of trying something new.  So, spend time asking questions about a candidate’s current situation to bring the pain to the surface.  What bothers them about their current job?  What other options have they tried in the past that have not worked out?  Where do they see themselves in five years if they remain on the same course?  Etc.
2. Tone Down the “Opportunity Speak.”  Managers are often too eager and thorough in describing the benefits of becoming a real estate agent. If there is too much of this opportunity speak too quickly in the conversation, the walls go up.  You’re talking, but the candidates are no longer listening because they feel like they are being sold something.  It is better to admit that being a real estate agent has its own set of struggles.  Realistic hope is kindled when the new struggles seem more bearable than the ones they’re experiencing right now.
3. Encourage Candidates to Take Small Steps.  As you find points of pain in the discussion, encourage the candidate to take small steps to remedy the pain.  For example, one of the common frustrations people feel in a dead-end job is boredom.  If a candidate is considering real estate for the first time, enrolling in a real estate school is a great way to learn if the new career has the potential to be more interesting and engaging. In most states, this is a small step (low cost, flexible) towards answering the question:  Does the topic of real estate really capture my interest? If the answer is yes, the next step will be even easier.

Like most people who grab their 15 minutes of fame, Steven Slater will soon be forgotten.  But, the frustration that many employees feel in their current situations will remain.  Tap into that frustration and you’ll gain an advantage over the competition and ultimately become a more savvy recruiter.

Editor’s Note:  This article was written by Ben Hess.  Ben is the Founding Partner and Managing Director of Tidemark, Inc. and a regular contributor to WorkPuzzle.  Comments or questions are welcome.  If you’re an email subscriber, reply to this WorkPuzzle email.  If you read the blog directly from the web, you can click the “comments” link below.