The Brain Science of Management – Part 2 – Incorporating Metrics



Yesterday I summarized a review of Jacob’s new book, Management Rewired.  I opened with this statement:

“First, we need to relinquish the fact that people are rational.  Recent research has shown emotions hold more sway over our decisions than reason; we turn to logic merely to justify our choices after the fact.” (Ellen Gibson, Newsweek)

I discussed the author’s plea to refrain from managing out of reward and punishment, and focus instead on building ownership and meaningful connections to peoples’ work – It takes more forethought and tact, but is far more effective.


However, what the book doesn’t address well, is how metrics fit into all of this.  I agree, wholeheartedly, that much of the conventional wisdom taught to managers produces the opposite effect from what is intended (carrot/stick), but we can’t throw the baby out with the bath water… The better path is frequently counter-intuitive.


Measurement will always be part of how we gauge success.  Take sports for instance:  Sure the goal is to build teamwork, meaning, and aspirations for greatness into each player’s motivational mindset.  But without measurement, this goal is meaningless.  Measurement will always be a part of determining an individual’s contribution to a team.  Measurement is how we gauge progress and improvement, and how we calculate our standing against the competition.


As most of you know, we at Tidemark, place a great deal of importance on measurement.  We measure pretty much everything.  It is through measurement that one can make rational decisions, instead of justifying bad decisions through emotion.  Measurement doesn’t inherently lead to the atmosphere of “carrot and stick” — Lazy management does…