The Most Important and Forgotten Tool: Listening, Part 3

Friday, October 07, 2016

Today, instead of taking you through practical steps of how to become a good listener, I want to explain why listening is so important. Scientific studies show that despite the great strides we’ve made since our ancestors’ time, one thing remains constant: throughout the ages, we all have a deep desire to belong. Listen to today’s WorkPuzzle to find out how listening is at the root of some of our most natural and basic needs.

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The Most Important and Forgotten Tool: Listening – Part 2

Friday, September 30, 2016

Last week, I began a series dedicated to what I believe is the most valuable tool in recruiting: listening. Today I will share some counter-intuitive ways of seeing your role and the impact it might have on not only candidates, but anyone you need to lead and influence. Listen to today’s WorkPuzzle to find out how to build trust, loyalty and influence through the simple act of listening well.

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The Most Important and Forgotten Tool

Tuesday, September 27, 2016

The most underestimated tool you can possibly possess when leading, managing or recruiting is the ability to listen well. But what makes a person a good and effective listener? Over my next few podcasts, I’m going to focus on the art and power of listening and show you how you can use it to revitalize your interviews. Listen to today’s WorkPuzzle to find out why this tool is vital to everything you do.

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Facebook “Liking” is Not Enough to Produce Hires

Wednesday, September 21, 2016

If you participate in any part of the marketing process (and all real estate professionals do), you know it’s a badge of honor to have many people “like” your brand on Facebook.

For many business owners, it’s a bit of a competition. If I’m more “liked” on Facebook than my competitors, I must be more successful. Right?

If the ultimate measurement of success is revenue and profitability, this premise isn’t necessarily true.

In fact, new data compiled by the Journal of Marketing Research suggests you may want to place your focus elsewhere to get a prospect to do something to help your cause.

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Being Found in the Job Search World

Friday, September 16, 2016

Here’s a simple principle of marketing in the digital world: to be found by consumers, you must be visible in places where they’re searching.

Google built one of the largest and most profitable companies in the world on this ingenious idea, and the “search mentality” has now become the habit of most everyone who uses the internet.

The world of recruiting has been roped into this mentality as well. The consumers are candidates and the products are jobs.

This sounds like an efficiency match made in heaven, but there’s a problem. No one can agree on what to call the products (jobs). It quickly becomes a mishmash of ambiguity.

As a hiring manager, your goal is to get noticed by the right people. Here are some thoughts on how to make that happen more effectively.

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New Research: Why Do Your Agents Defect to Your Competitors?

Wednesday, August 31, 2016

Next to recruiting, the retention of profitable agents is something that exasperates every real estate leader.

It’s difficult and expensive to recruit, train, mentor, and coach a new agent. Seeing your investment walk out the door is heartbreaking—and bottom-line-breaking.

For years, human resource consulting firms have studied the reasons for employee attrition.  Some of these reasons are constants (they show up in every study), but new variables are now emerging due to the tight labor market and innovative data collection techniques.

Do you know what causes your agents to leave? Find out what the researchers at CEB Global have recently discovered.

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