Psychologists love to “reframe” any issue that causes conflict.  We can be borderline obsessed with reframing, and there is a reason for this:  Reframing has a way of dismantling defenses, exposing old myths, eliminating fears, and igniting productivity.

 What do I mean by reframing?  Reframing means helping others to look at a conflicting topic with a new set of eyes.  Put another way, it means viewing an old problem through a different lens.  Reframing requires stepping back and trying to determine why there is such resistance around a reoccurring topic of frustration, and discussing it in a new way.  Often times, it only requires small changes in language to accomplish large leaps in a-ha moments of clarity for everyone involved.  It can mean the difference between stalemate and responses like “Oh, that’s what you meant?”

For example, a moment of clarity about reframing the task of recruiting came to someone on our team (Lee Gray) while she was doing laundry this past week.  Many of our clients know Lee, as she trains hundreds of managers across the country on the use of a recruiting tool called Talent Pipeline.  In her work with managers, Lee is able to experience firsthand the range of differences between managers who are quite comfortable with the various aspects of recruiting, and those who are intimidated so much by the concept that they have become paralyzed by fear, and thus struggle to move forward.

We all know that organizations need to recruit, and the importance of this goal is constantly emphasized by organizations to their managers..and rightfully so.  However, it has become quite clear to Lee that many managers begin to shut down emotionally as soon as the word “recruiting” is uttered.  Building a pipeline of “recruits” seems to be a task that is likened to having a root canal.

Instead of writing off this range of managers who feel this fear, Lee began to wonder (out loud in her laundry room I might add)… Why do some people with such proven people skills hesitate to engage in recruiting, while others don’t? 

The culprit to the breakdown was the word “recruiting.”  When she changed the language to “relationship building,” managers began to relax.  This makes sense, given the fact that most managers are natural relationship builders.  That’s why they do what they do! 

So, Lee’s reframing is quite simple (as most reframing is):  “Focus on relationship building,” and maintain a pipeline of those “relationships” you want to build.  Next, focus on the tasks that will help you build them.  Then track those tasks as a way to hold yourself accountable. Eventually, as a byproduct of your natural ability to build relationships, successful recruiting will follow.

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Editor’s Note:  This article was written by Dr. David Mashburn.  Dave is a Clinical and Consulting Psychologist, Partner at Tidemark, Inc. and a regular contributor to WorkPuzzle.  Comments or questions are welcome.  If you’re an email subscriber, reply to this WorkPuzzle email.  If you read the blog directly from the web, you can click the “comments” link below.