Getting new agent candidates past the stigma of "becoming a Salesperson" has always been one of the primary obstacles to a succesful hire. Most of us, some unconsciously, tend to hold rather negative views of sales people. However, the negative image of a salesmen is slowly changing.
How and Why?
In times past, when conducting a transaction, the sales person held most, if not all, the information regarding a given product. Oftentimes, the buyer had no prior knowledge of the product. The information imbalance caused the buyer to feel vulnerable, and made it difficult to differentiate the slimy sales people from the values-based sales people. However, with the advent of the information age, that has all radically changed. Now the buyer has access to almost as much information as the salesperson does. As a result, the image of the slimly sales person is changing as well.
Sales people are becoming facilitators of transactions.
In the brief video (about his new book) Daniel Pink clearly outlines this change and further describes how this change has made us all sales people. I think you'll not only enjoy this, but also it will help you guide new agent candidates over their fears.
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Editor's Note: This article was written by Dr. David Mashburn. Dave is a Clinical and Consulting Psychologist, a Partner at Tidemark, Inc. and a regular contributor to WorkPuzzle.
