The Neuroscience of Change

One of our readers recently sent me a very good article titled, "The Neuroscience of Leadership," by David Rock and Jeffrey Schwartz.

Although it certainly pertains to leadership on some level, it is really more about change.  The authors did an excellent job synthesizing a good deal of brain research into understandable applications around some of the challenges of producing change in organizations.

Here are some tidbits:

1. Change is pain.  Organizational change is unexpectedly difficult because it provokes sensations of physiological discomfort.

2. Behaviorism doesn’t work.  Change efforts based on incentive and threat (the carrot and the stick) rarely succeed in the long run.

3. Humanism is overrated.  In practice, the conventional empathic approach of connection and persuasion doesn’t sufficiently engage people.

4. Focus is power.  The act of paying attention creates chemical and physical changes in the brain.

5. Expectation shapes reality.  People's preconceptions have a significant impact on what they perceive.

6. Attention density shapes identity.  Repeated, purposeful, and focused attention can lead to long-lasting personal evolution.

Points four and six are most interesting to me – Focus is power and Attention density shapes identity:

"Concentrating attention on your mental experience, whether a thought, an insight, a picture in your mind’s eye, or a fear, maintains the brain state arising in association with that experience.  Over time, paying enough attention to any specific brain connection keeps the relevant circuitry open and dynamically alive.  These circuits can then eventually become not just chemical links but stable, physical changes in the brain’s structure.

Cognitive scientists have known for 20 years that the brain is capable of significant internal change in response to environmental changes, a dramatic finding when it was first made.  We now also know that the brain changes as a function of where an individual puts his or her attention.  The power is in the focus.  Attention continually reshapes the patterns of the brain.

The greater the concentration on a specific idea or mental experience, the higher the attention density.  With enough attention density, individual thoughts and acts of the mind can become an intrinsic part of an individual’s identity:  Who one is, how one perceives the world, and how one’s brain works.  The neuroscientist’s term for this is self-directed neuroplasticity."

This is exciting information to me.  I have seen this research in various forms, coming out of all avenues of science.  Additionally, I have seen first hand the impact of people falling into old (safe) patterns of thinking based on old experiences, simply because it's what they've known and focused on previously.

I have also seen the subsequent life change that occurs when attention shifts to a new way of thinking or feeling.  Ask yourself... "Where am I stuck?"... "What am I focused on that is keeping me there?"... and "What should I focus on to get where I'd like to be?"